Profit isn't about more bookings.
It's about better ones.
I help holiday let and boutique stay owners earn £5–10K more per year — without adding more nights, more stress, or more workload.
Most hosts are leaving £5–10K a year on the table.
The average host earns around £36K a year — but rising costs mean many barely break even. Without upsells and smart guest strategies, you're effectively losing thousands in missed profit every single year.
"Those with no upsell strategy are the ones most at risk."
Earn more from every guest — without adding more nights.
Through the M.U.S.E. System™, I show hosts how to map the guest journey, design irresistible upsells, systemise the offer, and elevate the experience — turning every booking into a profit opportunity.
Earn more from every guest.
Workshops
Learn it. Apply it. Profit from it.
Hands-on one-day workshops where you'll build your upsell strategy from scratch, price with confidence, and leave with a system you can implement immediately.
View WorkshopsStrategy Sessions
Tailored advice. Real transformation.
One-to-one mentoring sessions tailored to your property, your guests, and your goals. Walk away with a clear, actionable roadmap to unlock hidden profit.
Book a SessionDigital Tool Kits
Your ready-made profit systems.
Done-for-you digital resources including upsell templates, pricing guides, and guest experience frameworks — ready to implement in your business today.
Explore ToolkitsIntroducing Upsell Profit Pro™
My free profit intelligence tool built specifically for holiday let and boutique stay owners. Calculate your true upsell profit, build packages, simulate revenue scenarios, and discover which upsells are actually worth your time.
- Profit Calculator — see your true margin after costs
- Upsell Builder — create and price your offers
- Package Builder — bundle experiences for higher spend
- Revenue Simulator — forecast your annual uplift
I'm Laura Muse — The Upsell Queen™.
Award-winning 5⭐ holiday homeowner, co-founder of Muse Escapes, international speaker, author, and creator of The Upsell Queen™ movement.
Since 2019, I've helped property and short-term rental owners stop chasing bookings and start creating profit — by turning beautiful stays into unforgettable guest experiences that naturally increase revenue. Featured on Channel 4's Four in a Bed, co-author of Hospitable Hosts, and a recognised voice at the Short Stay Summit and STAA Conference.
"My mission is simple — to empower hosts to build profitable, experience-led businesses they're truly proud of."Read My Full Story
"Where Guest Experience Meets Profit — and Hosts Transform Their Business."
From boutique hospitality summits to international business stages and leading podcasts, Laura delivers engaging, actionable talks that transform the way hosts think about profit and guest experience. Ideal for event organisers seeking a dynamic, proven, and relatable expert.
Unlock Hidden Profit in Every Booking
21 Proven Upsell Ideas That Add £5–10K a Year — Without More Nights.
You don't need more bookings to earn more — you need better ones. Discover the simple, proven upsells that top-performing hosts use to increase guest spend, boost reviews, and build loyal, repeat guests.
- Add £££ to every booking — effortlessly
- Delight guests with thoughtful, valuable extras
- Create experiences that get shared, remembered, and rebooked
Instant access. No fluff. Just real results.
